Why Real-Time Bidding Is Retail Media's Next Frontier

Why Real-Time Bidding Is Retail Media’s Next Frontier

Byadmin

Real-time bidding could solve retail media’s biggest challenges: fragmentation, measurement, and competition with ad-giant Amazon. Here’s why RTB is inevitable.

Similar Posts

Prices Will Go Up, Volume Down: Bozzella on Auto Tariffs

Byadmin
John Bozzella, President & CEO of the Alliance for Automotive Innovation, states that prices will go up and volume will come down when sharing his thoughts on President Trump announcing 25% auto tariffs last week along with additional tariffs on steel & aluminum. Bozzella talks about how the President’s tariffs may impact car companies wanting to create factories in the United States, and if companies will eventually decide not to sell in America. Bozzella speaks with Kailey Leinz and Joe Mathieu on Bloomberg’s “Balance of Power: Late Edition.” (Source: Bloomberg)